News Latest News Designer Carrots: The National Market-Based Instruments Forum
Designer Carrots: The National Market-Based Instruments Forum
John Mackenzie from the Collaborative Water Planning Project delivered a presentation at the Designer Carrots: National Market-Based Instruments Forum on the role of social research in the development and delivery of market-based approaches to resource management.
John's presentation highlighted the importance of understanding social drivers, values and aspirations as the basis for enhancing participation in market-based instruments (or MBIs). He also explored established techniques of communication and social marketing for improving the design and delivery of MBIs for the achievement of desired resource condition improvements.
More information on the Designer Carrots National Forum
About Designer Carrots
The Designer Carrots program arose out of the National Market Based Instruments (MBIs) Pilot Program Round Two selection process. During the selection process, the selection advisory panel identified the need for a National MBI Capacity Building Program as they felt additional capacity building was essential to increase the potential for widespread success of well-designed MBIs for natural resource management (NRM).
The $1.2 million national MBI Capacity Building Program, which runs under the banner of Designer Carrots, is developing a number of products to help regional NRM groups and government policy makers build their capacity to better understand and use MBIs as an incentive to encourage land managers to implement best practice NRM.
